We’ve scoured the websites of every Serie A club to compile our annual analysis of season ticket prices.
With one important exception – and we’ll come to that – the prices are typically much lower than UK-based supporters are used to paying. At the end of this article, you may even ask yourself whether you can justify buying a season ticket for your favourite Serie A club!
The analysis looks at the cheapest available adult season ticket for new subscribers. Some clubs require a membership (“Fidelity”) card in order to purchase a season ticket; where that’s the case, we’ve included the cost of membership in the base price.
With their efforts concentrated on renovating the stadium, Como have not yet begun their season ticket campaign, the only club in that position.
The exceptional case, leading the way by a considerable margin is Juventus at 544 euro (£24.68 per game). Behind them, we find Fiorentina at 350 euro (£15.88 per game). This represents a large increase on last season for La Viola as they contend with a reduced capacity at Stadio Artemio Franchi in 2024/25.
Atalanta‘s redeveloped stadium only holds 21,300 spectators, so price increases have been necessary to generate the income required to sustain European football in Bergamo (310 euro, £14.06 per game). Another club that has increased prices, having qualified for the Champions League for the first time in their history, is Bologna (300 euro, £13.61 per game). AC Milan offer a similarly priced ticket in the top tier of the San Siro.
Reigning champions Inter Milan offer what must be one of the best value season tickets in Europe at 269 euro (£12.20 per game).
In the Eternal City there is little to choose between Lazio and Roma at 295 and 277 euro, respectively.
Serie A newcomers Como (304 euro) and Venezia (300 euro) appear in the upper echelons, as they seek to maximise revenues in their small stadia. Whilst these represent significant increases on last season’s prices – up 79% in the case of Como – the club has taken steps to protect loyal fans by freezing prices for those holding a season ticket for three years or more.
Udinese, Parma, Torino and Genoa offer exceptional value season tickets in the price range 225-250 euro (£10.20 to £11.34 per game). However, not even they can compete with Hellas Verona at a mind-boggling 180 euro (£8.17 per game).
The poor state of many stadiums in Italy has been well-documented and, naturally, these aren’t the best seats in the house. However, in terms of making football an affordable pursuit for working people, Italy offers a fine example to other nations.
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