We’ve scoured the websites of every Serie A club to compile our annual analysis of season ticket prices for the 2025/26 campaign.
The pricing landscape has become increasingly complex. Beyond the standard discounts for returning season ticket holders, many top-tier clubs now offer tiered pricing: options that include European fixtures, and others that – for a premium – allow for greater flexibility in ticket transfer. To ensure a fair comparison, our analysis focuses on the cheapest available adult season ticket for new subscribers.
Juventus Still Lead – But the Gap Is Narrowing
As in previous years, Juventus top the list with the most expensive entry-level season ticket: €529, or £24.21 per game. However, the gap is narrowing as other big clubs adapt their pricing strategies.
AC Milan follow at €430 (£19.68 per game), marking a significant €130 increase from last season. This shift represents a strategic pivot for the Rossoneri. The cost of renewing existing season tickets has been maintained close to 2024/25 levels (€300) – suggesting that Milan are treading a careful path by increasing revenues, whilst keeping existing subscribers onside.
A similar trend is observed across the city at Inter, where the cheapest adult season ticket now costs €399 (£18.26 per game). While still offering solid value for a Champions League-calibre team, the near 50% increase from last season (+€130) is a notable jump.
Mid-Tier Clubs: Price Increases Meet Capacity Constraints
In fourth place, Fiorentina have held prices steady at €350 (£16.02 per game) despite ongoing renovation work limiting capacity at the Stadio Artemio Franchi. This freeze will temper the disappointment of fans who were subject to a large price hike last season.
Other clubs attempting to maximise revenues from their small stadia include Como (€390), Atalanta (€340) and Cagliari (€300). Como have yet to reveal prices for new subscribers, so this is estimated based on the information published so far; this represents a 25-30% increase compared to last term. The equivalent increment for Atalanta and Cagliari is lower at 5-10%. Of note, Como offer an exceptional deal to anyone that has held a season ticket continuously since 2019, i.e. pre-dating the club’s recent ascent, enabling them to renew for just €171.
Big Clubs, Freezing Prices
In Rome, there’s virtually no daylight between the city’s two clubs: Lazio (€280) and Roma (€277), translating to just under £13 per game. Interestingly, Napoli, the reigning champions, remain in this price band as well – all three clubs have frozen their prices compared to 2024/25.
Exceptional Value at the Lower End
Further down the table, Udinese, Torino, and Genoa stand out for value, with season tickets priced between €245–€250 – equating to around £11 per game. These clubs maintain a careful balance between affordability for fans and the financial demands of running a competitive team.
Among the newly promoted sides, Cremonese are the most expensive, charging €300 (£13.73 per game) – an eye-watering €130 increase (or +76%) from their Serie B price last season. Pisa, by contrast, have frozen prices at a commendable €205 (£9.38 per game), while Sassuolo offer one of the best deals of all: €180 for 19 matches (£8.24 per game) on the curva. The Neroverdi’s €270 parent-and-child combo is also worth highlighting as a family-friendly initiative.
Verona’s Affordable Football Push
The most remarkable offer comes from Hellas Verona, whose cheapest season ticket costs just €145 – an incredible £6.64 per game. Moreover, it represents a €35 reduction from last season. While this ticket is for the less desirable Parterre Est section of the stadium – with limited visibility and risk of exposure to the elements – it nonetheless reflects a strong commitment to making football accessible for local families.
Final Thoughts
Despite the ageing infrastructure of many Italian stadiums, Serie A remains one of the most affordable leagues in Europe for match-going fans. With several clubs freezing prices and others protecting loyal supporters through renewal discounts, the overall picture is positive. The strategic shifts by larger clubs toward more segmented pricing may hint at what’s to come, but for now, the opportunity to watch top-tier football for under £15 per match remains a compelling proposition.
Calcio England 