We’ve scoured the websites of every Serie A club to compile our annual analysis of season ticket prices for the 2026/27 campaign.
The pricing landscape has become increasingly complex. Beyond the standard discounts for returning season ticket holders, many clubs now offer tiered packages, with options that include European fixtures and others that, for a premium, provide greater flexibility when transferring tickets. To ensure a fair comparison, our analysis focuses on the cheapest available adult season ticket for new subscribers.
Juventus Still Lead – By Some Distance
As in previous years, Juventus top the list with the most expensive entry-level season ticket in Serie A: €529, equivalent to £23.80 per game. To their credit, however, this price has now been frozen for a third consecutive season.
Como are the only Serie A club yet to publish their pricing for 2026/27. Based on last season’s figures, they would rank second at €415 (£18.67 per game). Close behind are AC Milan, whose cheapest seat high in the San Siro is priced at a relatively reasonable €400 (£17.99 per game).
Newly promoted Venezia are preparing for what is expected to be their final season at the picturesque Stadio Penzo. With demand likely to be exceptionally high, the cheapest season ticket costs €368 (£16.55 per game). Fiorentina have taken a similar approach, pricing their lowest-cost ticket at €365 (£16.42 per game) as they look to maximise revenue at the capacity-constrained Stadio Artemio Franchi.
There is barely any daylight between Roma, Atalanta and Inter, all of whom have clustered their entry-level prices around the €360 mark. Roma’s increase is particularly notable: their cheapest season ticket has risen sharply from just €277 in 2025/26.
Returning to Serie A, Frosinone have set their entry price at €340 (£15.29 per game). They are followed closely by Bologna (€335) and Lecce (€325), both of whom have implemented modest inflationary increases compared with last season.
Exceptional Value at the Lower End
Encouragingly, almost half of Serie A clubs offer an adult season ticket for €300 or less. Cagliari and Genoa sit exactly on that mark, equating to £13.50 per game.
After widespread supporter boycotts at the Stadio Olimpico last season, Lazio were in no position to implement the price increases favoured by their city rivals; their €295 season ticket (£13.27 per game) represents an effort to entice fans back through the turnstiles. Torino also endured significant supporter unrest and have responded by freezing prices at €245 (£11.02 per game).
As part of their centenary celebrations, Napoli are offering a season ticket for just €280 (£12.60 per game) – exceptional value for one of Italy’s biggest clubs. The caveat is that this ticket is located in the Curva Inferiore, where sightlines at the Stadio Diego Armando Maradona are notoriously poor.
Parma (€270) and Monza (€260) arguably represent even better value, combining lower prices with superior viewing positions for around £12 per match.
At the foot of the table are Sassuolo, whose €210 season ticket works out at an astonishing £9.45 per game. Given the club’s traditionally modest support and the size of the Mapei Stadium, the pricing strategy is an understandable attempt to maximise attendance.
Final Thoughts
Despite the ageing infrastructure of many Italian stadiums, Serie A remains one of the most affordable leagues in Europe for match-going fans. With several clubs freezing prices and others protecting loyal supporters through renewal discounts, the overall picture is positive. The strategic shifts by larger clubs toward more complex pricing may hint at what’s to come, but for now, the opportunity to watch top-tier football for under £20 per match remains a compelling proposition.
Calcio England 